Ballantine’s asked for a film about how the brand has stayed true to its origins since 1827. But most whisky heritage films are samey and dull.
‘The Could-Be-True Story of Ballantine’s’ imagined a parallel universe where they hadn’t stayed true, turning the genre on its head and showing that this old brand has a sense of humour.
On Social, we mocked up people's #CouldBeTrue product ideas
Role: Creative & Writer
Agency: M&C Saatchi
Director: Ed Housden / Production Co: Indy8 / Photography: WILMA / Music: Alex Ball