92% of women feel unprepared for the menopause. So I made this proactive campaign with Menopause Mandate: an innovative use of Spotify that turns 100 real songs into a narrative describing over 30 symptoms.
With zero spend, it has already reached over a million people.
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OUTDOOR
Clear Channel and Route Media donated 200 sites across the UK for 2 weeks.
Below: Menopause Mandate directors with Lavina Mehta and Carolyn Harris MP.
MADE A WHOLE MONTH OF SOCIAL POSTS
SPOTIFY DONATED AUDIO AD SPACE & BANNERS
ARTWORK: ‘WISEBLOOD’, 1992
We designed the cover using a painting by artist Helen Redman, which was part of a series inspired by her own menopause experience.
Helen is the coolest 83-year-old I’ve ever met. Follow her on Insta.
Agency: Dark Horses (freelance)
Role: Creative & CD with Sarah Levitt
Designer: Yuriko Ui
Creatives who helped write a whole month of social posts: Lara & Hannah