92% of women feel unprepared for ‘the change’. To change that, we teamed up with non-profit Menopause Mandate and invented a new media channel. Turning a Spotify playlist into a free way to educate and entertain. Reaching 3 million people for £0.
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OUTDOOR
Clear Channel and Route Media donated 200 sites across the UK for 2 weeks.
Below: Menopause Mandate directors with Lavina Mehta and Carolyn Harris MP.
MADE A WHOLE MONTH OF SOCIAL POSTS
SPOTIFY DONATED AUDIO AD SPACE & BANNERS
ARTWORK: ‘WISEBLOOD’, 1992
We designed the cover using a painting by artist Helen Redman, which was part of a series inspired by her own menopause experience.
Helen is the coolest 83-year-old I’ve ever met. Follow her on Insta.
Agency: Dark Horses (freelance)
Role: Creative & CD with Sarah Levitt
Designer: Yuriko Ui
Creatives who helped write a whole month of social posts: Lara & Hannah