10” STINGS
OOH
Designed like RFL T-shirts on which runners write who they are doing it for.
RADIO
Mock interviews with participants as if they’re superstar athletes.
Role: Creative & CD / Agency: Anomaly
Director: Jake Dypka / Production: Indy8 / DOP: Patrick Meller / Editor: Max Windows at Stitch / Sound: Sam Robson at 750 / Music: Wake the Town / Post: Time Based Arts
RFL 2017-18: This is Beating Cancer
To remind the public that this 5K in pink funds life-saving research, we interviewed real participants about their inspiration, during the race.
The campaign gave new gravitas to Race for Life and drove half a million more people to the website.
