This project started by winning Gold in Ocean Outdoor’s Digital Creative Competition.
69% of Brits talk about the weather every day, but half never talk about whether they’re ok.
So we used weather to represent states of mind, winning a week takeover of Europe’s largest digital ceiling during Mental Health Awareness Week.
Visitors were invited to select the weather in their heads to see it come to life in the ‘sky’ above.
It got a 4-minute segment on ITV News.
“Amazing”
“A bold fusion of tech, emotion and public space”
“An innovative, interactive digital sky to get people talking about mental health”
4-minute slot on ITV News
Social Film
The amazing VFX were kindly created pro bono by Flipbook