Millions of people squint at their devices – a symptom of presbyopia. Only 27% of Brits have heard of it and most don't realise they squint. This absurd PSA asks loved ones to stage a squintervention.
Agency: Golin London
CCO: Alex Wood
Creative Directors: Matt Roach, Elliot Riordan
Director: Craig Ainsley
Production Company: Arts & Sciences
Producer: Jonny Kight
Producer: Sagal Aden-Buxton
Editor: Max Windows at Stitch
DOP: Matthew Taylor
Sound: Phil Bolland at Sine Audio
Post: Freefolk